Skills:
Graphic design for online and print
Implementing and maintaining visual experience standards
Global brand guardianship and awareness
Illustration for major seasonal campaigns and style guide creation
Designing for multiple business sectors, including Fashion and Media
Mentoring Designers
Hardware/Software/Code: Mac & PC, Adobe CS4/5 (Photoshop, Illustrator, Dreamweaver, InDesign, Fireworks), MS Office, Sharepoint, QuarkXPress, HTML & CSS
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Shoes and sparkly things…
I'm a bit of a petrol-head and the sound of jets at airshows is music to my ears. This doesn't mean I get any less enjoyment working on delicate detail and subtle sparkles (ok, BIG sparkles). This is a selection of my fashion work for Amazon as category specialist for Shoes, Accessories and Jewellery.
I redesigned the graphic presentation
of these categories by introducing new typographic and layout treatments, completely overhauling the traditional presentation of these products on Amazon with a more contemporary style.
All product compositions and shadows have been created and re-touched in Photoshop, using
basic product images.
Recruiting future stars…
I was asked to create a flyer that Amazon could distribute at graduate recruitment fairs. The deadline was tight and minimal print-suitable assets were available. I decided to centre the theme around Amazon's iconic box. The flyer and additional inserts were presented within a card folder that also utilised the Amazon box design.
Support Japan
Amazon set up a global donation campaign, enabling customers to contribute towards the Japan relief effort after the earthquake and tsunami struck in March '11.
Post donation, customers could select from a range of custom wallpaper designs from each of Amazon's locales as a thank you. I created
the UK design.
MR2 Only
I have an interest in Toyotas — so much I own two, including a 1988 Toyota MK1 MR2 (AW11). My illustration work was featured in MR2 Only magazine, which is a monthly publication for MR2 owners and enthusiasts.
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